ON THE HOUSE installs vending machines in high-traffic bathrooms that double as digital billboards.

Brands pay to reach women in a zero-distraction, high-gratitude moment. Those ad dollars fund free, organic period products.

Every interaction is a two-way exchange: she walks away with something free and useful, and brands walk away with brand lift, clear attribution, and a world-first kind of data: consented, transparent, verified, every time.

We're already live in venues like Accor and Hyatt Hotels, Dendy Cinemas, Dreamworld, Village Roadshow, and Revelop Shopping Centres.

We're working with iconic brands like Afterpay, Frontier Touring, 2XU, AHM, Salomon and Pillow Talk.

And this is just the beginning. Join now and you're getting in on the ground floor of something that's about to get a lot bigger.

The Role

We're looking for a B2B Marketer to make ON THE HOUSE a name every marketer trusts, and to turn that trust into qualified pipeline.

We have a product media buyers love once they hear about it. The problem is they haven't heard about it. Your job is to fix that: you'll own the engine that takes a marketer from never having heard of us, to knowing exactly who we are, to raising their hand.

This is a build role, not a maintain role. There is no agency behind you and no playbook waiting in a drawer. You’ll own the full journey: getting us known and trusted by the marketers and media buyers who should know us, then nurturing them through every touchpoint we own until they rebook. You'll decide which channels earn their keep, write the thing, ship it, measure it, and kill what doesn't work. Our sales team closes what you create, so you'll sit shoulder to shoulder with them, not in a separate marketing bubble.

Start timing: January 2027

Melbourne

Applications close: 15 November 2026

We are assessing applications on a rolling basis, so please apply as soon as possible.

What You'll Own

Own how agencies and brands find us, get us, and pick us and return. The whole B2B funnel, awareness through to rebooking, is yours. You are building the full marketing funnel from scratch.

• Run the organic and earned engine: the LinkedIn calendar, PR and trade media, podcasts and speaking. Make the industry see us as media, not charity.
• Own paid and ABM: paid LinkedIn, named target lists per install batch, in-venue mock-ups for each brand, retargeting that books planning sessions.
• Build the proof that sells us: case studies, the annual effectiveness study, the rate card and audience pack, the pitch deck.
• Own the nurture engine in HubSpot (CRM): lifecycle, streams, scoring, so no good lead goes cold.
• Keep clients close: proof engine (case studies), newsletters, founding partner perks, referrals and the awards pipeline.
• Own the MQL engine: Define what an MQL and an SQL actually mean here, using engagement and intent data, then hold the line on it. Own lead scoring, routing and nurture so no good lead goes cold
• CRM, automation and reporting: Own HubSpot end to end: lifecycle stages, workflows, attribution, dashboards, data hygiene. Track prospect behaviour, find the drop-offs, fix them. Work weekly with sales to review lead quality and iterate on target account lists

What We're Really Looking For

Must-haves

• 2-4 years in B2B marketing, ideally in MarTech, AdTech, advertising and/or media
• Hands on with a CRM and marketing automation platform (HubSpot strongly preferred), analytics tools and paid ad managers.
• A track record of building lead nurture programs that move people from MQL to SQL to real pipeline.
• Comfortable with numbers: cost per lead, CAC, pipeline velocity, stage conversion, and what to do when they move the wrong way
• Can point at a funnel you built and walk us through what worked, what didn't, and what you changed
• Based in Melbourne

A marketing, business or communications degree is welcome, but a real track record beats it every time.

The kind of person you are

• Self-starter who doesn’t wait to be briefed
• Curious about our buyer. You'd happily sit in on sales calls to hear how media buyers actually talk
• Hungry to drive meaningful commercial impact for ON THE HOUSE
• Comfortable being wrong in public, changing your mind on evidence, and saying so out loud
• Comfortable with AI.