Ideally is reinventing market research for the world’s most ambitious brands. We’ve built a category-defining platform that replaces slow, siloed, and expensive legacy processes with a suite of tools that unlock opportunity for insights teams, marketers, and creative agencies.
We represent the "new school" of research. A world where brands create with their consumers, not just for them. By integrating consumer insight, category intelligence, and creativity at scale, we've empowered over 250+ clients like Google, Omnicom, Kraft Heinz, and Danone to turn raw data into bigger, bolder ideas—faster.
In just two years, we’ve expanded across 30+ countries with offices in Auckland, Sydney, Melbourne, and New York. Backed by Icehouse Ventures and OIF, we're an AI-led, fast-growing team reinventing research. This is a chance to join a company where momentum, ownership, and impact are real.
Why work at Ideally
Ideally is a place to push what’s possible. It’s for people who want to build, win, and grow while meaningfully shaping an industry and our brand. Because we hire exceptional people, we trust you with real ownership of your impact while our leaders actively provide challenge, recognition and exposure to help you keep stretching towards your potential.
This is a high-performance, high-care environment. The pace is fast and the ambition is big, but you will be surrounded by highly collaborative, smart, low-ego people who back each other, speak candidly but kindly, and celebrate wins together (for example our annual company-wide ThinkFest).
With skin in the game through ESOP, global momentum, and scope to grow as we scale, Ideally is a place to build something you can be proud of while shaping your future.
While people come for our culture, team, and opportunities, we know that other perks matter too.
About this role
As a Full-stack Software Engineer, you'll support the design, build and scaling of the Ideally platform. The Ideally application and infrastructure is newly created with best practices and devops in mind, with an experienced team of developers who want to create an application to be proud of. We are a team of 7 engineers and 5 product people, two years old and growing.
You'll be working in a pivotal role with our team and customers. Your focus will be on building it right while ensuring a quality UX by understanding customer needs, bringing your unique ideas to solve new problems.
Our product is used by some well-known brands in NZ and AU. You will help us iterate on this solid foundation by rolling out new features and enhancements. This is an exciting opportunity for a developer to make a significant impact on a growing product.
What outcomes you’ll deliver
Full Stack Development: Design, develop, and maintain both frontend and backend components of web applications using modern technologies, with some focus on AI projects. We use .NET, React, Linear, Github, AWS.
AI Learning Path: Engage in structured training focused on generative AI tools, claude code, cursor, coding agents.
Code Quality and Best Practices: Write clean, maintainable code and establish best practices to ensure the delivery of high-quality software.
UI/UX Design Collaboration: Collaborate with Ul/UX designers to translate design mock-ups and wireframes into interactive and visually appealing user interfaces.
Cross-Functional Collaboration: Work closely with backend engineers, product managers, and designers to ensure seamless integration of frontend and backend systems.
Prototyping and AI Integration: Rapidly prototype applications and incorporate AI technologies to solve complex problems and improve user experience.
Performance Optimization: Optimize application performance for speed and scalability, ensuring efficient and smooth user experiences.
Testing and Quality Assurance: Implement comprehensive testing strategies, including unit and integration tests, to ensure application reliability and stability.
Documentation: Maintain thorough documentation for the codebase, libraries, and development processes to facilitate future maintenance and scaling.
Innovation: Stay updated with industry trends, emerging technologies, and best practices to continuously improve the project.
What you’ll bring
3–5 years of experience as a software developer, with solid exposure to both frontend and backend work
Strong proficiency in C# and .NET—you're comfortable building APIs, services, and working within a modern .NET stack
Experience with React (or similar frontend frameworks) and a good eye for building clean, usable interfaces
Familiarity with SQL databases and data modelling; you can write efficient queries and understand how your code interacts with data
Experience working in agile product teams, shipping iteratively and collaborating closely with product and design
Comfortable with Git, CI/CD pipelines, and modern development workflows
Exposure to AI tools and working experience with coding agents
Ability to apply your strong commercial nous, curiosity, adaptability, and creativity to problem solving
High EQ and resilience, with comfort operating in ambiguity and change
A kindly candid communicator and collaborate operator, who values two-way feedback
Self-motivated bias for action, with a strong drive to own and deliver impact
Where you’ll work
You will be based in our Auckland office, with a hybrid, office-primary culture that enables us to balance strong connection, collaboration, and creativity with autonomy to manage your work in a way that works for you. Typically, the team works remotely two days per week with anchor office days and further flexibility when needed. We focus on impact, not hours, so trust you to manage your time, energy, and workload to perform at a high level sustainably, without an “always-on” expectation.
Reports to: CTO
What we offer as perks
Competitive rewards and upside, including salary, meaningful ESOP, and recognition for impact
Growth and progression, with exposure, stretch opportunities, and scope to expand your role as we scale
Flexibility and autonomy, with a hybrid model and focus on impact rather than hours
Support that matters, including paid parental leave, fertility support schemes, and wellbeing resources
A fun, social environment, with big events like our Annual company-wide offsite ThinkFest bringing everyone together
Perks are table stakes for us. What truly defines Ideally is our high-performance with high care culture, the calibre of people, the ownership they’re given, and the chance to help shape an industry.
Who should apply and how to put your best foot forward
If this role or Ideally excites you and you can see yourself having an impact here, we’d love to hear from you - even if you don’t meet every single requirement listed. This job ad is a starting point for a conversation, not a rigid checklist. We care far more about potential, mindset, and how you think than a perfect match on paper.