At Ideally, we’re not just building a product, we’re disrupting an industry by reinventing research. Our platform helps brands, marketers, and innovation teams bring the voice of the consumer into the earliest stages of their ideas, building confidence and momentum in their work. By enabling quick testing and iteration, we empower brands to move faster, reduce risk, and deliver ideas with impact.

Some of our clients include brands like Dentsu, WPP, Publicis Asahi, Google, Afterpay, and Frucor. We’re proud to be one of New Zealand’s fastest-growing start-ups.

But we’re just getting started. With offices in Auckland, Sydney, Melbourne, and New York, we’re on a mission to take Ideally global.  

We’re looking for a Product Marketing Lead to own the positioning, messaging, and go-to-market execution that connects our product to the needs of our customers. You’ll be the voice of the product in the market, translating features into value, ensuring launches land with impact, and building the narratives that fuel demand and adoption.

You’ll be hands-on in developing campaigns, partnering with sales and content teams, and ensuring every customer touchpoint reinforces our story. This is a highly cross-functional role, sitting at the centre of product, marketing, sales, and customer success, and balancing strategic vision with execution.

• 5+ years’ marketing experience, with significant time in product marketing and exposure to GTM strategy and execution, ideally in B2B SaaS or high-growth environments

• Proven ability to craft positioning and messaging that differentiates and drives impact

• Track record of managing successful product launches and integrated campaigns

• Strong writing skills across short and long-form content

• Experience partnering cross-functionally with product, sales, and marketing teams

• Ability to balance strategic thinking with hands-on execution

• Comfortable working with modern marketing tools and AI for research, enablement, and content creation

• Strong commercial mindset, connecting marketing activity to revenue impact

• Passion for storytelling, customer insight, and finding product market fit in global markets 

• Product marketing strategy: Develop a deep understanding of our audiences, market, and competitive landscape to guide positioning, messaging, and GTM strategy.

• Positioning & messaging: Own and evolve product positioning and messaging, ensuring it resonates with target audiences and is reflected across all channels.

• Product launches: Lead the planning and execution of launches from strategy to measurement, collaborating with product, sales, and customer success.

• Campaign management: Act as the connective tissue across marketing, managing integrated campaigns alongside growth and content leads.

• Lifecycle marketing: Create messaging and assets for lifecycle email flows, ensuring engagement throughout the customer journey.

• Content partnership: Partner with the content team to ensure alignment between product and content strategies, and contribute content directly when needed.

• Customer marketing: Integrate customer voices into all marketing, producing case studies, testimonials, and customer-driven content to support sales.

• Modern tooling & AI: Leverage modern tools, AI, and workflows for competitive intelligence, sales enablement, content production, and campaign optimisation.

• Measurement: Define and track product marketing KPIs to inform strategy and improve performance.

• Sales enablement: Equip sales with messaging, resources, and training to drive conversion and adoption.

• Be part of a category-creating company changing how the world thinks about research and bold thinking

• Work closely with a tight-knit, ambitious team across global markets

• Help shape the future of insights and creativity with AI at the core

• Competitive salary, meaningful equity, and room to grow
  
  

Working at Ideally

• We have a team of 45 (and growing!) and you’ll be working within our Auckland office, sharing ideas around and having fun.  We have an office-first culture to foster connection and creativity with flexibility to support everyone's personal situation. 

• For remuneration, we offer competitive start-up salaries, ESOP arrangements, and other benefits such as a day off on your birthday.