At Ideally, we’re not just building a product, we’re disrupting an industry by reinventing research. Our platform helps brands, marketers, and innovation teams bring the voice of the consumer into the earliest stages of their ideas, building confidence and momentum in their work. By enabling quick testing and iteration, we empower brands to move faster, reduce risk, and deliver ideas with impact.

Some of our clients include brands like Dentsu, WPP, Publicis Asahi, Google, Afterpay, and Frucor. We’re proud to be one of New Zealand’s fastest-growing start-ups.

But we’re just getting started. With offices in Auckland, Sydney, Melbourne, and New York, we’re on a mission to take Ideally global. 

The Role

We’re looking for a full-stack Growth Marketing Lead to shape and scale how Ideally grows. This is a rare opportunity to build the growth and digital marketing engine from the ground up, designing the strategy, owning execution, and helping define how we drive customer acquisition, conversion, and retention across multiple markets.

You’ll work across performance marketing, SEO, website optimisation, lifecycle campaigns, attribution, and experimentation—backed by smart data, compelling creative, and AI-enabled workflows. If you’re a builder who thrives in fast-moving environments and wants to make a measurable impact, this is your role.

What You Bring

• 5+ years in a growth, performance, or demand generation role, ideally in SaaS or high-growth environments

• Proven experience leading and executing multi-channel campaigns, from search and social to SEO and lifecycle

• Strong analytical mindset with hands-on experience using attribution tools, dashboards, and experimentation frameworks

• Familiarity and hands-on experience with common marketing and automation tools (e.g. HubSpot, GA4, Google Ads, LinkedIn Ads, etc.)

• A bias for testing and iteration, you move fast, but with purpose

• Strategic instincts paired with executional muscle: you can zoom out and own the roadmap, then dive in and get things done

• Collaborative and confident communicator who thrives cross-functionally (sales, product, content, design)

• A genuine interest in creative industries, innovation, and the future of marketing, Ideally’s world excites you

Curiosity about AI and how it can augment creativity, performance, and efficiency. You’ve already experimented with AI-enabled tools and think about where they fit into your stack and strategy

 

What You’ll Do

• Own and evolve the growth roadmap across acquisition, conversion, and retention

• Lead and optimise multi-channel campaigns (paid social, SEM, SEO, ABM, and more), being comfortable with both strategy and execution

• Build, test, and scale landing pages, creative assets, and conversion journeys

• Drive continuous experimentation across user journeys with a structured A/B testing program

• Collaborate with Product and RevOps to refine lead scoring, attribution models, and funnel visibility

• Define and track growth KPIs, building dashboards and reporting frameworks to support decision-making

• Partner with Content and Design to develop high-performing creative across touchpoints

• Work with Client Success and Product to shape lifecycle journeys that drive retention and upsell

• Build a repeatable, scalable growth model to support Ideally’s expansion in NZ, Australia, and the US

Why Join Ideally?

• Be part of a category-creating company changing how the world thinks about research and bold thinking

• Work closely with a tight-knit, ambitious team across global markets

• Help shape the future of insights and creativity with AI at the core

• Competitive salary, meaningful equity, and room to grow

Working at Ideally

• We have a team of 45 (and growing!) and you’ll be working within our Auckland office, sharing ideas around and having fun.  We have an office-first culture to foster connection and creativity with flexibility to support everyone's personal situation. 

• For remuneration, we offer competitive start-up salaries, ESOP arrangements, and other benefits such as a day off on your birthday.