At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 13 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good. 

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

As Director of Product Marketing, you’ll lead the strategy, storytelling, and go-to-market execution for our products — ensuring every product, feature, and message connects our mission to measurable impact.

You’ll own positioning, product storytelling, and competitive intelligence across our product suite and Connected Ecosystem. You’ll guide how we take new innovations to market, equip our teams to sell with confidence, and ensure our customers and partners clearly understand the value of being part of the Auror network.

This role sits at the intersection of Product, Sales, and Marketing, connecting insights to outcomes and strategy to revenue.

You'll be responsible for:

Positioning, Messaging & Market Intelligence

• Lead product positioning and messaging across the Auror platform and ecosystem.
• Create and maintain messaging frameworks and value propositions tailored to buyer personas and customer journeys.
• Own competitive and market intelligence — distilling insights into actionable strategies and battlecards.
• Partner closely with content, comms, and demand generation to create meaningful product stories and ensure our audience connects with our product value proposition.
  
  

Persona Development & Buying Journey Mapping

• Define and evolve our key personas (Retail, Law Enforcement, Partners) and align messaging to their specific buying triggers and value drivers.
• Map content, enablement, and demand strategies to the customer journey for each persona.
  
  

 Product Launches & GTM Strategy

• Drive integrated go-to-market strategies for new products and major feature releases — from positioning and pricing to campaign enablement and measurement.
• Partner cross-functionally with Product, Demand Gen, and Sales to execute launches that move the needle on pipeline and adoption.
  
  

Enablement & Technical Readiness

• Build battlecards, objection handling, and feature-level talk tracks for Sales and Account Managers.
• Own product-related content, training, and internal enablement to ensure every Auror team member can confidently articulate value.
• Partner with Product and Customer Success to drive product adoption and customer value realization.
  
  

Analyst & Ecosystem Relations 

• Lead analyst relations strategy — ensuring Auror is represented and recognized in key reports and rankings.
• Support the Connected Ecosystem strategy with clear positioning, collateral, and partner enablement content.
  
  

You’ll be reporting to Heather Gadonniex, Chief Marketing Officer.

I’ve spent the last two decades helping growth-stage companies find their focus, align their teams, and build go-to-market systems that scale without losing their magic. I’m an operator and builder by nature, and I love co-creating clarity with teams and setting a high bar for performance and purpose.

I’m passionate about helping marketing teams become market makers and revenue engines, not just service departments. I’m also a big believer in unifying cross-functional teams around a common vision and operating cadence, maintaining collaboration and strengthening culture as we grow. At Auror, I’m excited to recruit team members that thrive in collaborative environments and want to play a critical role in shaping our next chapter of our growth.

Benefits