Moodi is one of Australasia’s largest and fastest-growing wellness brands.

We create wellness supplements that pair science-backed ingredients with delicious flavours to support gut health, stress, sleep, and more.

Since launching in 2022, we’ve grown into a large e-commerce business with 300% YoY growth and hundreds of thousands of online customers.

We’re also stocked in 500+ supermarkets and are the #1 functional drink in New Zealand retail.

Our growth has been fuelled by marketing innovation and operational excellence across multiple product ranges, channels, and geographies.

Moodi is powered by a lean, high-performing team with big ambitions. If you want to join a rapidly scaling, purpose-led brand (and you’re not afraid of hard work!) read on and apply.

The role

As E-Commerce Manager, you’ll own Moodi’s digital experience end-to-end, ensuring every touchpoint from first visit to repeat purchase is seamless, high-converting, and on-brand.

You’ll lead the strategy, execution, and optimisation of our website(s). You’ll pair creative thinking with data-led experimentation to deliver a best-in-class ecommerce experience that fuels growth across ANZ and beyond.

This role suits someone who thrives in fast-moving environments, enjoys solving problems through testing and iteration, and moves comfortably between strategy and hands-on execution.

What you’ll do

Site Management & Experience

• Own the end-to-end operations, performance, and experience of all Moodi storefronts and markets, ensuring stability, scalability, and consistency.
• Manage on-site merchandising, landing page updates, collection builds, price updates, and product launches.
• Write copy and build new site content to educate users and drive conversion.
• Manage the tech stack, including identifying, negotiating, and implementing solutions that expand capabilities and improve ROI.

Site Optimisation

• Design, implement, and analyse CRO tests, holdouts, and A/B experiments with statistical rigour to improve key metrics.
• Build and test landing pages and optimise the paid advertising funnel with relevant messaging.
• Implement SEO and AEO best practices and monitor site health.
• Manage flawless website execution of product and marketing moment launches, and lead post-launch optimisation.
• Manage and optimise the website across multiple geographies and customer types. Develop segmentation and personalisation strategies that enhance performance.

Site Performance & Analytics

• Proactively monitor key e-commerce KPIs across the core site and tests using analytics tools, post-purchase surveys, heat maps, and other relevant metrics.
• Develop and deliver performance reporting frameworks, translating qualitative and quantitative data into actionable insights that guide strategic decisions.
• Partner with growth team members to align acquisition and on-site performance goals.

Subscription Management & Retention

• Design and implement tests and initiatives that drive measurable improvements in subscription performance.
• Build and manage subscription reporting frameworks to inform performance opportunities.
• Work closely with Retention to support email, SMS, and other retention initiatives.

Cross-Functional Collaboration

• Work with Operations to ensure stock, launches and product data flow smoothly.
• Partner with Marketing and Customer to ensure cohesive storytelling through user journeys.
• Coordinate with agencies and freelancers to keep projects moving quickly and deliver on objectives.

What you’ll need

• 3–5 years’ experience managing e-commerce for a DTC brand
• Strong understanding of conversion rate optimisation, UX principles, and on-site merchandising
• Hands-on experience with Shopify Plus, CRO tools, and Klaviyo preferred
• Analytical mindset, comfortable interpreting data to inform decisions
• Experience collaborating in Figma or similar design tools
• Highly organised and proactive, with the ability to manage multiple projects at once
• Strong communicator with a bias for execution and impact
• Deep alignment with Moodi’s mission, vision, and values

Location

• Remote Australia or New Zealand. If you are located in Auckland, this role will be based in our Auckland office.

What you’ll get

• Competitive compensation and performance-based incentives
• Broad exposure to operations in a high-growth, purpose-led consumer brand
• A fast-paced, supportive environment focused on learning and growth
• Free Moodi products!