Letterboxd connects people around the films and shows they love. We spark discovery, conversation and community, through a trusted voice and a product that’s deeply loved.

The Letterboxd brand has always been lived more than documented. A shared sensibility reflected in our voice, our taste, our members and our decisions. It’s worked because it’s felt true and authentic, rooted in everything we love about cinema and the screen arts.

As we grow, we want to express our intent more clearly and consistently. Not to reinvent it, but to protect and extend what’s working — and to give it room to evolve.

The Role

We’re hiring a Head of Brand to lead the creative and cultural expression of Letterboxd. Letterboxd is already a platform with deep cultural traction and love from its members. This role will help us evolve that presence, guiding where and how we show up, and making sure we grow with purpose.

You’ll help define the big picture, including a clear and compelling brand and marketing strategy, then bring it to life with your team — through content, campaigns, and storytelling.

You’ll join and lead a talented team of creative individuals and collaborate across editorial, social, partnerships and product. You’ll work closely with the Head of Strategy and CEO to ensure our brand direction stays tightly aligned to the company’s goals.

This role is about deepening what already works — and building creative systems that help us grow intentionally, with clarity and cohesion, while protecting the things our members love most.

What You’ll Do

• Define and drive our long-term brand direction
• Evolve content, editorial and social into a unified brand-led function
• Guide how we show up in new formats, regions, and campaigns
• Lead brand storytelling — from always-on to launches to cultural moments
• Support and elevate our branded content work with the partnerships team
• Develop brand guidelines that help teams act with clarity and consistency
• Mentor, guide and support the following team leads across our content ecosystem — Head of Social, Head of Editorial, Head of Studio Relations, and Head of Production. Ensure their work ladders up to a clear brand strategy, help them grow as creative leaders, and support them with structured development plans, regular check-ins, and leadership coaching.
• Proactively spot and lead cultural opportunities and campaigns that help Letterboxd show up in memorable, creative, and community-relevant ways
• Bring clarity and cohesion without imposing traditional marketing structures
  
  

Who You Are

Leader

• Sets direction and builds belief
• Coaches calmly and escalates only when needed
• Doesn’t need to be managed — and doesn’t manage by micromanaging
• Creates space for others to lead, grow, and do their best work

Creative Strategist

• Strong editorial judgment and cultural instincts
• Shapes long-term brand direction and connects it to clear execution
• Thinks in ideas, systems, and stories
• Sharp eye. Good gut. Uses data to back it up, not replace it.

Brand Instincts + Experience

• 8+ years in brand, content or creative leadership
• Experience in film, TV, media, culture-driven or community-centred environments
• Has led standout brand work with cultural or community impact
• Has built (or rebuilt) brand direction in growing, community-led companies, and knows how to balance intuition with structure
• Calm, curious, confident — comfortable with ambiguity and sharp on priorities
• More interested in building something lasting than chasing the spotlight

Why Now?

We’re growing. Fast. New features. New formats. New audiences. New markets.

We’ve built a voice and tone that resonates — not from a manual, but from years of good instincts and shared sensibility. Now, as we grow, we want to make sure it scales with us: true to the values that built it, open to thoughtful evolution, and ready for new formats and audiences.

If that sounds like you, we’d love to hear from you.