First Focus is Australia's best Managed Service Provider (MSP), with a team of over 300 technical professionals across offices in Australia, New Zealand and the Philippines. or over 15 years, we've thrived by acquiring new clients and pushing our boundaries.

Now, we're on the lookout for an exceptional Senior Digital Marketing Specialist to propel us even further.

You'll be at the forefront of our marketing efforts, managing and optimizing paid online advertising campaigns across platforms like LinkedIn and Google Ads, including Performance Max and Demand Gen campaigns. Your expertise will help us build and segment audiences, enhancing visibility and conversion rates through targeted site management.

This role will revolve around the following 4 core areas:

• Paid Online Advertising: Craft and manage strategic campaigns to maximize our reach and impact.
• Site Management: Ensure every page is optimized for key goals, whether it’s boosting visibility or enhancing conversions.
• SEO and Testing: Execute both technical and on-page SEO, alongside A/B and multivariate testing to optimize results.
• Lead Nurturing and CRM: Develop campaigns to convert traffic into qualified sales leads and maintain our Google business profiles.

This means that day to day, you will have ownership and accountability for:

• Managing paid advertising including LinkedIn and Google Ads and to assist with this, experience with Performance Max and Demand Gen campaigns will be invaluable.

• Segmenting and building audiences
• Managing our websites and ensuring that all pages are optimised to meet relevant goals i.e. visibility & conversion.
• SEO of our websites (both technical and on-page SEO).
• A/B testing and multivariate testing within campaigns to ensure best results are reached.
• Management and optimisation of our My Business profiles on Google.
• Creation and management of lead nurturing campaigns to convert web traffic to Sales Qualified Leads.
• Analysis of the performance of our websites, paid ad campaigns and other initiatives and creation of reports to share insights.
• Presentation of insights to our team and management.

• Flexibility: Enjoy a role that adapts to your lifestyle.
• Impact: Lead transformative marketing initiatives that enhance engagement and growth.
• Supportive Team: Collaborate with a dynamic and encouraging group.
• Career Growth: Develop your skills with the top-rated MSP in Australia (not just hype, voted best MSP in Australia 8 years running so check us out on CloudTango).
• Attractive Compensation: Competitive salary package.
• Ongoing Learning: Benefit from 10 paid days of training leave annually.