Senior Marketing Manager

  • Full Time Job
  • Hybrid
  • aud
Kolmeo

There are some big, juicy problems in property management that need to be solved. In the time it takes you to read this job ad, 21 tenants will be approved for a rental property, giving property owners, new tenants, and property managers new relationships to manage. How do we make this experience not only frictionless, but fun, for everyone?

Kolmeo's mission is to revolutionise the way people think about renting, owning and managing property, and really listen to our customers and their needs - better streamlining of payments between tenants and owners, automating the day-to-day time consuming stuff, and saving property managers time.

- Since 2020, we’ve seen more than THREE BILLION dollars in payment transactions soar across our platform 

- More than 469,417 workflows tasks have been ticked off (our users are productivity obsessed) 

- Oh, and did we mention in 2023 we won a prop-tech award?

With more than 15 years of adventures in prop-tech, Kolmeo gives real estate agencies around Australia the right tools and technology to perfectly balance the tenant, owner, and property manager relationship. In fact, we used to BE the customer - a prop-tech company born out of property management - so we intimately understand their joys and sorrows (and our customers are at the heart of everything we do).

So what’s the gig?

Kolmeo is on the hunt for a Senior Marketing Manager to work closely with the Executive Manager – Growth, and partner with key cross-department stakeholders to design and deliver high-impact marketing campaigns that drive awareness and high engagement, and generate leads.

They bring sharp judgement and the confidence to run with opportunities as they emerge, moving seamlessly between high-level planning and hands-on delivery.

Taking full ownership of the marketing strategy, while managing, coaching and mentoring one direct report, they are responsible for building and executing full-funnel marketing to drive measurable growth, brand consistency, positioning, and messaging across all touch-points, marketing automation, conversion tracking, and more.

A day in the life of a Senior Marketing Manager:

  • Design, execute, and optimise end-to-end marketing campaigns across digital, paid, owned, and earned channels
  • Build and manage automated marketing workflows in HubSpot, including lead nurturing, scoring, and segmentation
  • Lead go-to-market (GTM) initiatives for new product features in partnership with Product and Sales
  • Support sales enablement with collateral, battle cards, and campaign assets tailored to buyer personas
  • Lead, mentor and coach your Marketing Coordinator direct report
  • Oversee external vendors and agencies to support campaign delivery on time and on budget
  • Use performance data to test, iterate, and optimise campaigns for ROI and conversion.
  • Create and manage SEO-optimised content that drives traffic and conversions.
  • Develop messaging, content, and creative for landing pages, emails, social, and paid media.
  • Own campaign strategy and execution from planning to post-campaign analysis.
  • Manage sponsorships and strategic partnerships that elevate the Kolmeo brand
  • Coordinate Kolmeo’s presence at industry events, including sales team attendance and exhibit planning
  • Arrange for Kolmeo executives to speak at relevant industry events and conferences
  • Ensure consistency of brand and messaging across all touch-points
  • Manage the Marketing budget to within approved limits.

To hit this job out of the park, you must have:

  • Bachelor of Business - Marketing Management or equivalent degree
  • 6+ years of B2B marketing experience, ideally in SaaS or technology environments
  • Demonstrated success in planning and executing full-funnel, multi-channel marketing campaigns
  • Proven experience in using Google Analytics, LinkedIn ads, Adobe Creative Cloud Suite, and campaign dashboards
  • Proven successful experience in managing external digital marketing agency relationships
  • Experience building and optimising landing pages using CMS or marketing platforms
  • Flexibility for travel, including interstate, if required
  • Familiarity with performance marketing metrics such as CPL, CAC, pipeline influence, and MQL-to-SQL conversion
  • Strong and engaging content development experience including writing for web, email, ads, and social media
  • Deep understanding of demand generation tactics including paid media, SEO, and email marketing
  • Mid-to-high proficiency in use of HubSpot for email marketing, automation workflows, lead scoring, and CRM integration.

Jump to the top of the list if you also have ("nice-to-have's"/non-essentials):

  • Marketing experience in property or real estate domain
  • Ability to demonstrate managing multiple campaigns simultaneously while maintaining high attention to detail
  • Project management app skills and experience using tools like Asana, Trello, or similar
  • Experience in using Taboola
  • Proven excellent stakeholder management skills, especially collaborating across internal Product, Sales, and Customer Experience teams
  • Experience in A/B testing, campaign experimentation, and data-driven decision-making.

Your life isn’t set in stone, so why should work be, too?

We’re a team of property management specialists and tech-xperts, mostly based in Melbourne but working all around Australia and internationally. When it comes to where and how we work, ‘flexible’ is our middle name.

So whether you’re a morning person, night owl or a school drop-off legend, we’ll empower and support you to manage your energy, not your time!

Perks (yep, we got ‘em)

  • Let’s get social: ‘Fun matters’ is one of our company virtues for a reason! Clink glasses with coworkers at Friday arvo drinks, and enjoy on-and-off-site events like digital escape rooms, mini golf or VR sword-fighting competitions! Got an idea? We’re all ears.
  • Recharge Days: Score a bonus paid day off every quarter because recharging is just as important as charging on with the work!
  • Birthday Leave: Birthdays are about celebrations, cake, good vibes... and relaxing. So why not take an extra paid day off as our birthday gift to you? (Sorry, we didn't have time to wrap it)
  • Learning & Development: Dive into Kolmeo's learning ecosystem to access dedicated learning, customised Kolmeo training programs, and paid LMS platforms so you can develop and boost your awesome personal and professional skills
  • Rewards & Recognition: Shout your fellow Kolmeans a free coffee from a range of rewards while having your own hard work recognised and rewarded. Celebrate each others successes!
  • Hybrid Work: Blend WFH/remote work freedoms with in-office days at a funky workspace in Melbourne's CBD
  • Genuine support: We’re proud to offer confidential counselling EAP services for personal or work-related matters, so you know you’re always supported and never alone.
Kolmeo