Are you a creative and skilled marketing professional ready to take the next step in your career? First Table is on the hunt for a Senior Marketing Executive to play a pivotal role in driving our marketing efforts across New Zealand, Australia, and the UK.
Based in Queenstown, you will work closely with our Marketing and Communications Manager and lead a team of offshore marketing support staff to execute our global marketing strategy.
If you thrive in a fast-paced environment, enjoy collaboration, and have a passion for storytelling and driving results, we’d love to hear from you!
Key Responsibilities
- Leadership: Inspire and lead our offshore marketing support team, ensuring timely and efficient execution of all business-as-usual activities aligned with First Table’s brand standards.
- Strategy Execution: Collaborate with the Marketing and Communications Manager to develop and execute marketing strategies for New Zealand, Australia, and the UK.
- Partnership Development: Work with the B2B Marketing and Partnerships Executive to grow partnerships with restaurants and drive business growth.
- Brand Advocacy: Build relationships with brand advocates, media, and influencers to promote the First Table story through PR and collaborations.
- Content Creation: Write compelling, story-driven copy for digital channels, including email marketing, websites, social media, paid media, giveaways, blogs, and PR.
- Campaign Innovation: Support A/B testing for copy and campaign assets with the marketing and product teams to improve results.
- Audience Growth: Assist in establishing partnerships to engage new audience segments while maintaining alignment with First Table’s brand guidelines and tone of voice.
What We're Looking For
We’re seeking a dynamic individual who is passionate about marketing and storytelling, with the following skills and experience:
Qualifications
- The right to work in New Zealand and be based in Queenstown
- Proven experience in a similar marketing, copywriting, or B2B/B2C role
- Tertiary level qualification in marketing or communications
Leadership & Collaboration
- Experience managing a team (preferred)
- A team-focused approach with the ability to provide constructive feedback
Technical Skills:
- Understanding of brand and marketing strategy with the ability to implement campaigns
- Proficiency with content management systems (SilverStripe CMS experience is a bonus)
Creativity & Innovation:
- Strong copywriting skills with an eye for detail and storytelling
- Ability to adapt and solve complex problems in innovative ways
Time Management:
- Excellent organisational skills with the ability to meet tight deadlines
Passion:
- Enthusiasm for working in a fast-paced, evolving work environment
- The ability to inspire those around you and keep an upbeat team culture
Why join First Table?
Be part of a global, innovative team that values creativity, collaboration, and growth. At First Table, you’ll have the opportunity to make a significant impact, work on exciting projects, and help shape the future of our brand across multiple markets.