We’re on the lookout for an experienced Product Marketing Manager to lead the product marketing strategy, positioning, and execution for the Halter product. A strategic thinker and hands-on person, you’re as comfortable speaking with customers and understanding what makes them tick, as you are investigating data, refining a value proposition, writing marketing copy, and coordinating complex campaigns.

 

This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands.

 

What your day could look like

• Lead and deliver an ongoing product marketing strategy to attract new customers and retain existing ones.
• Work closely with Halter’s GTM teams to refine the value proposition both in New Zealand and abroad.
• Understand Halter’s customers deeply, translating their feedback into product marketing that is clear, concise, and value-led. 
• Develop key product marketing personas that help align our creative efforts and product positioning.
• Identify opportunities to grow product adoption and retention. Using data and in-person feedback to drive marketing innovation.
• Deliver detailed reporting on Halter’s marketing activity and its effectiveness, with actionable insights for the business
• Collaborate with our team on market research, defining strategies that ensure our product marketing is best-in-class
• Work with stakeholders to develop and implement tailored marketing strategies, messaging, and content for varying audiences.
• Lead the development and optimisation of all communications with an emphasis on building an always-on A/B testing plan.
• Empower our business development teams with best-practice playbooks and assets designed to improve conversion rates. 

Who are we looking for

• Minimum 5+ years of product marketing experience
• Proven track record of scaling product marketing efforts and delivering results
• Ideally, you have worked for a company with a subscription or recurring revenue-based business model.
• B2B or enterprise-level marketing experience is not essential but would be beneficial. 
• Proven experience managing stakeholders across fast-paced, start-up or scale-up environments. 
• A self-starter, you thrive in ambiguity. 
• An analytical mind for measuring results and providing actionable insights and plans
• Demonstrated experience to adapt, lead, and support others in a fast-paced environment
• A clear understanding of UX/CX principals 
• Knowledge and understanding of the agricultural space is a plus

Why our team loves working at Halter

• Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
• A genuine and shared connection to our mission to make a difference in the world.
• The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.
• Our ideas are truly valued, we are able to move fast, and our impact is real.
• State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?
• Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
• We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
• Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
• Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
• We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
• Delicious snacks and drinks are available for your daily flow.

 

There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams. 

 

Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.

 

We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to.  We have a high-trust culture, so everyone is trusted to do what’s best for Halter. 

 

Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable.

 

Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.