Restaurants are the heart and soul of our neighbourhoods. The morning ritual where the server remembers your name and coffee order, that first sip of your favourite beer with friends you wish you saw more often. The stories that never get old at long family dinners and the cheeky shot with the bartender while no one’s looking.
The world is changing faster than ever. Social media companies sold us a story of connecting more with our friends.. but are actually driving us further apart. Food delivery companies sold us convenience so well that we’re becoming way too comfortable in our homes.
But one thing will never change. Food is better together.. and nothing beats getting out of the house to connect with loved ones while supporting the incredible, local restaurants that make our communities worth living in.
Our mission at me&u is to bring people together by growing local food scenes. me&u is used by 6000+ bars, pubs, and restaurants to create memorable guest experiences and grow their brands. With 200 staff in five countries, and headquartered in Melbourne, Australia, me&u is the consolidation of two leading hospitality technology companies: Mr Yum and me&u, who merged in November 2023.
About The Role
The purpose of this role is to tell the me&u brand story, in both B2B and B2C environments, primarily through video content, ensuring the brand is generating new customers and satisfying existing ones.
You’ll bring to life the spirit of me&u, evangelising the brand to internal and external stakeholders and ensuring integrity is maintained across all company marketing initiatives, communications, events and activations. In doing so, you’ll be engaging our community and prospects and connecting customers and partners to the brand at every touchpoint.
You’ll have extensive and proven experience (and a keen interest) in the evolving social media landscape and producing compelling social content that drives engagement aligned with brand objectives.
What You'll Do
Develop and produce engaging video content for various platforms, including social media, email campaigns, blogs, and website updates.
Create multimedia assets, such as videos, graphics, and animations, to support marketing initiatives.
Ensure all content aligns with the me&u brand tone, messaging, voice, and guidelines.
Manage the content calendar to ensure timely delivery of posts and campaigns.
Collaborate with cross-functional teams to source content ideas and gather feedback.
Execute creative briefs from other functions including Sales, Partnerships, People & Culture.
Monitor content performance metrics and suggest improvements to enhance engagement.
Conduct competitor research to identify trends and opportunities for innovation.
Help manage external content vendors, freelancers, or agencies when required.
About You
3+ years experience in marketing/content production
A creative mindset with a passion for storytelling and visual communication.
Excellent writing and editing skills, with attention to detail and brand consistency.
Basic proficiency in tools like Adobe Creative Suite, CapCut, Canva, and/or similar platforms.
Adept at leveraging the latest AI tools and affordable off-shore resources to supercharge capacity.
Organised and reliable, with the ability to manage multiple tasks and deadlines.
Proactive and eager to learn, with a willingness to adapt to feedback.
Familiarity with social media platforms and trends, with an interest in content performance analytics.
Why me&u?
Work with impact and purpose. We’re helping the hospitality and entertainment industries to thrive and me&u is at the forefront of this. Expect collaboration and interesting problems to solve.
Work with great people. Work alongside a supportive, diverse and inclusive team. You’ll have the trust, freedom and support to experiment and not be afraid of failure but to learn from it...and have fun together along the way.
Work that challenges you. We’re growing quickly, and you will too. You’ll have numerous opportunities to embrace discomfort, grow and learn as me&u expands and scales globally.
Work that works for you. We’re a flexible, remote-friendly place with inclusive leave options and day-to-day work times to suit your routine. We prioritise our team’s mental health & overall wellbeing, with access to mental health days and support programs.