The future of food production hinges on an important question: How do we feed the world’s growing population without compromising our natural resources? Both dairy and beef farmers feed our population and hold the keys to vital climate solutions.
At Halter, we’re on a mission to enable farmers to run the most productive and sustainable farms. Farmers are using Halter to break free from the time-intensive constraints of conventional farming. They’re growing more grass, increasing milk production and/or helping their cattle gain more weight (for beef farming) and improving the health and well-being of their cows.
We bridge deep tech into farming. Halter enables farmers to remotely shift, virtually fence and proactively monitor their cows’ health and behaviour. Can you imagine watching 500 cows or cattle walk calmly towards the milking shed or their next break? No quad bikes, no dogs, no fences. Just a mob of cows walking at their own pace. People say it looks like magic. Our customers are revolutionising farming with Halter. It's changing lives and transforming an industry.
People join Halter because they want to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including
Bessemer Venture Partners,
DCVC,
Blackbird,
Promus Ventures, Rocket Lab’s Peter Beck and
Icehouse ventures.
About the role
We are looking for a world-class Performance Marketer to optimise and grow our presence, across a range of channels. If you like to test, learn, measure, and report - this is the role for you!
As Halter has grown into a scale-up, we're looking for a Marketer to help us execute on various multi-touchpoint initiatives. The Performance Marketing Lead will take ownership of our digital channels and activities; both organic and paid. The ideal candidate for this role has experience running digital marketing for a high-growth business and has a proven track record of achieving key business goals, in particular, qualified lead generation via inbound channels.
We believe that successful marketing campaigns are 20% creative ideas and 80% execution and optimising, therefore a strong background in implementation, reporting, analytics, and using data will be key for any successful applicant. We are looking for a Performance Marketer who won’t stop once a campaign is in the market and move on to the next. We need someone who knows that campaign launch is only the start and who will spend just as much time (if not more) optimising live campaigns as they do developing new ones.
While this is a senior role with a strategic focus, we’re a small, agile team with a dynamic culture. As such, the right person is just as excited about helping to execute and optimise campaigns as they are about coming up with new ideas and strategies. We’re looking for someone who can brainstorm big ideas one day, develop the detailed strategies to make those ideas happen the next and then get their hands dirty executing the plan with the rest of the team – followed by the relentless hunt for ways to optimise live campaigns for better results.
To start with, this role will be an individual contributor, working closely with our Director of Marketing, and leaders across Brand/Event Marketing, Content and Design. However, we expect to grow this team as a priority, so are looking for someone that can elevate quickly from do-er to player-coach.
This will be a fast-paced and demanding role, with exceptionally high rewards for the right person. It’s an opportunity to take ownership of a digital marketing programme and put your mark on it, as well as helping more farmers discover the farming revolution that is Halter – first in New Zealand and then the world.
Our Office First Approach
There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams. Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships.
Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.
We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to. We have a high-trust culture, so everyone is trusted to do what’s best for Halter.
Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.