The Auckland Tech & Startup Companies You Should Know About in 2025


Ash Simpson
November 18, 2025

Auckland’s tech ecosystem is bigger and more active than most people realise. Alongside well-established players like Xero and Datacom, the city is home to dozens of fast-growing startups, high-value acquisitions, and globally recognised software companies.

Whether you're job hunting, exploring new opportunities, or just trying to get a sense of the local scene, here’s a curated list of Auckland startups and tech companies doing genuinely interesting work — across AI, fintech, SaaS, creative tools, agritech, and more.

This list focuses on companies building real products, growing internationally, and raising meaningful rounds — not just hype.

 


AI, Data & Productivity

 

Narrative

AI-powered tools for professional photographers, offering smart culling, image selection, and publishing automation.
Funding: NZ$4m raised.

Ideally

AI-driven consumer insights and concept testing platform helping brands validate new ideas quickly and cost-effectively.
Funding: NZ$8m+ raised.

Fuel50

AI-powered talent experience, career mobility, and skills-mapping platform used by Fortune 500 companies.
Funding: US$28m raised.


Fintech & Business Software

 

Emerge

A digital-first business finance platform offering intuitive accounts, team debit cards, and built-in expense management.
Funding: NZ$12m raised.

Figured

Farm financial and planning software used by farmers, banks, and advisors across NZ, AU, and the US.

Fergus

Job management software for tradies — including quoting, scheduling, invoicing, and team coordination.
Funding: NZ$19m+ raised.

Comply Pro

Compliance management software helping businesses streamline food safety, health and safety, and risk processes.

Enterprise & Infrastructure Tech

 

Gentrack (Global)

Software for utilities and airports, supporting cleaner energy transitions and more efficient operations.
Status: Publicly listed.

Serko

Travel and expense management software used by major enterprises around the world.

Vista Group

Cinema management, ticketing, and analytics software powering theatres globally.
Status: Publicly listed.

Creative, Education & Media Tech

 

Serato

World-leading DJ and music production software used globally by DJs and producers.
Exit: Majority stake sold for NZ$100m+.

Kami

Digital classroom platform enabling real-time annotation, collaboration, and feedback.
Exit: Majority stake sold for NZ$100m+.

Property, Construction & Home Tech

 

ArchiPro

Marketplace connecting homeowners with architects, designers, and building products.
Funding: NZ$47m raised.

Basis

Smart home energy panel replacing traditional switchboards with intelligent, app-connected systems.
Funding: NZ$38m raised.

Retail, Security & Safety Tech

 

Auror

Retail crime intelligence software used by major chains to prevent theft and improve safety outcomes.
Funding: NZ$110m+ raised.

Watchful

AI-powered video monitoring platform analysing camera feeds in real time to identify and prioritise threats.
Funding: NZ$5m raised.

Agritech & Animal Tech

 

Halter

Smart cow-collar and virtual fencing technology transforming herd management globally.
Funding: NZ$280m raised.

Trades & Marketplace Tools

 

ezyVet

Veterinary practice management software used worldwide.
Exit: Acquired for NZ$200m+.

Tradify

Job management software for trades businesses — from quoting to invoicing.
Exit: Acquired for NZ$100m+.

Explore More NZ & Australia Tech Companies

Every company listed here has a full profile on Company Brew, along with many others across New Zealand and Australia.

Browse the directory to explore similar startups, scaleups, and tech companies.